In 2012 Matt took his coffee roasting hobby and turned it into an online business. When stuff like that happens, the entire family gets involved. Jenna has spent countless hours making sure this business is going in the right direction and working with the employees to be as efficient as possible. Jonathan has developed his gift for graphic design, by having this business become an outlet for his design ideas. Eden and Noah have spent more than their fair share of Saturdays helping out at the shop.